Trump Administration Aims to Shield Musk and X from $137 Million EU Penalty

Trump Administration Aims to Shield Musk and X from $137 Million EU Penalty

The United States government is working to aid Elon Musk and his social media platform X in evading a $137 million penalty levied by the European Union, amplifying its critique of the bloc’s technology regulations.

The US Department of Justice, aided by the Department of State, has submitted a request to back Musk’s legal efforts to dismiss the case in the EU’s General Court. This court, situated in Luxembourg, will determine whether the US can take part.

The US administration contends that its participation is essential to safeguard American enterprises. This fine is particularly noteworthy as it marks the inaugural enforcement under the Digital Services Act, which imposes greater responsibilities on online platforms to curb illegal and harmful content, especially on major sites. It underscored the economic importance of American companies such as Meta’s Facebook and Instagram, Google’s YouTube, and Microsoft’s LinkedIn, which are based in the US.

“We will not permit the European Commission to overextend its reach in controlling American innovation and growth engines,” remarked Assistant Attorney General Brett A. Shumate from the Justice Department’s Civil Division.

This case has implications for US-EU relations. The act has been a source of contention, with former US President Donald Trump denouncing the penalties as “overseas extortion.” Last year, he threatened to levy tariffs on nations implementing digital regulations, alleging they discriminate against American technology. Vice President JD Vance has denounced the Digital Services Act’s provisions as “authoritarian censorship.”

In December, the European Commission imposed a fine of €120 million on X following a two-year investigation that found violations of transparency requirements. The Commission deemed it misleading to categorize users with blue checkmarks as “verified accounts” solely based on payment. It stated that an inadequate advertising repository and the failure to provide public data for research hindered assessments of platform risks. In July, the Commission approved X’s strategy to resolve data access challenges, allotting X six months for execution.

In February, Musk and X challenged the ruling, describing the EU’s investigation as “incomplete and superficial,” with a “twisted” interpretation of DSA obligations. They asserted that they had not been afforded “rights of defense, suggesting prosecutorial bias.”

Musk has furthermore criticized the financial and administrative strains resulting from heightened transparency demands, as governments around the world strive to comprehend and mitigate risks associated with social media platforms. In July, he contended that Australia’s data-gathering related to its ban on social media for under-16s contravened international law. Julia Hörnle, a professor of internet law at Queen Mary University, asserted that Australian regulators are entitled to mandate disclosures regarding a company’s operations within the country.

North Korean cybercriminals believed to be involved in $351M cryptocurrency heist, marking the most significant incident of the year to date.

North Korean cybercriminals believed to be involved in $351M cryptocurrency heist, marking the most significant incident of the year to date.

North Korean cybercriminals are believed to have appropriated over $351 million from the cryptocurrency exchange Bitget’s servers during a cyber assault on Thursday.

This cyber intrusion is the most recent in a series of high-profile breaches targeting the cryptocurrency industry. It also marks the largest reported theft of digital currencies this year, surpassing a $340 million hack in September that concluded with the hacker returning all but $47 million of the pilfered assets.

In a number of updates on X on Thursday and Friday, Bitget revealed that the security breach involved the illicit transfer of cryptocurrencies from its hot wallets, which are online and intended for active trading. Bitget has since halted cryptocurrency withdrawals on its platform. The firm reported having $464 million in its user protection fund, which should adequately cover the losses incurred from the theft.

Gracy Chen, the chief executive of Bitget, stated that the breach and theft were “remarkably aligned with known behaviors of North Korean hacking groups.” These organizations have been associated with cryptocurrency thefts and are suspected of exploiting open-source software to conduct mass hacks to finance the nation’s nuclear weapons development.

According to TRM Labs, a blockchain intelligence company, North Korea is responsible for approximately 75% of all cryptocurrency thefts so far in 2026.

Chen did not specify when withdrawals on Bitget would resume.

Lightspeed aims for $250M for a new fund in India, concentrating on early-stage AI.

Lightspeed aims for $250M for a new fund in India, concentrating on early-stage AI.

Lightspeed is refining its India approach concerning AI, aiming for $250 million for a new early-stage fund as the venture firm anticipates that technology will spearhead the next generation of startups in one of the largest markets globally.

The Silicon Valley venture capital firm is already a significant investor in AI firms such as Anthropic, xAI, and Databricks. In the Indian market, it has supported Sarvam AI, a foremost developer of large language models in the country, and a startup chosen by the Indian government to aid in the creation of sovereign AI models.

The forthcoming fund, Lightspeed India Partners V, will be half the size of its $500 million predecessor raised in 2022, having already garnered commitments for 80% of its $250 million target, according to a letter sent to investors on Thursday and reviewed by TechCrunch.

In late April, Lightspeed revealed the new fund in a U.S. regulatory filing, although the filing did not disclose its target amount. Previous reports from Indian media indicated that the firm was aiming to raise between $300 million and $350 million for this vehicle.

Lightspeed intends to start investing from the new fund within two months and has structured it around an investment horizon of approximately two and a half years, as per the letter. Until then, it will continue to finalize investments from the current fund.

A spokesperson for Lightspeed declined to provide comments.

With the introduction of the new fund, Lightspeed is also aligning its India funds with the same fundraising schedule as its global funds for the first time, according to the investor letter. This alteration brings a regional venture established nearly twenty years ago more in sync with the rest of the firm.

This action follows a similar realignment by competitor Accel, which in August raised its latest $550 million fund for India alongside new funds for the U.S. and Europe and a global growth vehicle as part of a coordinated $3.5 billion fundraising initiative. It was the first instance of Accel raising all four funds at the same time.

The $250 million fund is tailored to fit how swiftly Lightspeed is currently deploying funds and its shorter investment timeframe, as outlined in the letter. Lightspeed pointed out to investors that the smaller fund size allows for a greater emphasis on individual deals rather than on fund magnitude, enabling an earlier next fundraise.

Additionally, the new fund signifies a more pronounced focus on AI within Lightspeed’s early-stage investment strategy in the region. The investment thesis presented in the letter predicts that AI will generate more value in India than the internet did, targeting AI firms across India and Southeast Asia.

So far, India has not produced a major global frontier AI model developer and has drawn significantly less investment in AI compared to the U.S. and China. However, investors are increasingly recognizing the potential for India in the application layer, leveraging the country’s extensive pool of software developers and its long-standing history as a center for software and technology services.

The new $250 million India fund is just a fraction of the capital available within Lightspeed’s global platform. The firm, which manages over $65 billion in assets worldwide, raised $9 billion across several new funds last December, marking the largest fundraising total in its history. This included a $980 million early-stage venture fund.

Lightspeed’s dedicated India and Southeast Asia funds represent only a portion of the capital the firm has deployed in the region. These funds have invested roughly $900 million, while Lightspeed’s global funds have allocated another $1.6 billion to support companies from the regional portfolio, as noted in the investor letter.

The choice to focus its newest regional fund entirely on AI also indicates a sharper thematic direction for Lightspeed in a market where it has historically invested across multiple sectors. Its India portfolio encompasses companies in areas such as quick commerce, consumer internet, software, and household services.

Lightspeed’s investments in India have included companies like the quick-commerce startup Zepto, audio platform Pocket FM, house-help startup Snabbit, rooftop solar startup SolarSquare, and various enterprise software firms.

The same team that managed Lightspeed’s previous four India funds will oversee the new fund, according to the letter.

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Waymo is rapidly expanding: Here's what the fleet statistics reveal

Waymo is rapidly expanding: Here’s what the fleet statistics reveal

Waymo’s expansion in commercial robotaxi services appears vast, both in terms of geographic presence and user volume. And from nearly every perspective, it is — until one considers the locations where the majority of these robotaxis are actually found.

Data from the last two years showcases the type of commercial launch one would anticipate from a well-funded entity like Waymo, which emerged from Google and retains Alphabet as its primary investor. By September 2024, Waymo was operational in merely three cities — Phoenix, Los Angeles, and San Francisco. Currently, it provides robotaxi services in 15 U.S. urban areas, most of which were initiated in the last year. The ridership has soared as well, with Waymo now seeing an average of 500,000 paid robotaxi rides each week.

However, a thorough examination of its fleet indicates a focus on just two states. Approximately 80% of Waymo’s approximately 4,000 robotaxis are located in California and Texas, with Texas emerging as the focal point: Waymo’s fleet there has increased by nearly 50% in the past three weeks, spurred by a newly introduced Chinese-manufactured minivan that the company believes will aid its expansion, despite tariffs increasing its expenses.

The remaining 800 or so vehicles are distributed among cities in other states, including Arizona and Florida, which is another rapidly evolving area. The majority are the well-known white Jaguar I-Pace electric SUVs, but a growing proportion are the latest minivans — a customized Zeekr RT that Waymo has named “Ojai.”

Waymo’s emphasis on California is expected. With its headquarters in Silicon Valley, a significant portion of its initial testing and development activities took place there. Additionally, a segment of the population in that region is more inclined to adopt new technologies early on.

The recent growth in Texas is particularly noteworthy. Waymo has augmented its Texas fleet by 49% within the last three weeks, according to vehicle registration records and data from the Texas Autonomous Vehicle Fleet Tracker. As of September 24, Waymo had 1,102 autonomous vehicles registered in that state.

Waymo initiated its commercial services in Austin through a collaboration with Uber in March 2025, allowing riders to hail its robotaxis via the Uber platform. Since that time, the company has extended its robotaxi services into Dallas, Houston, and San Antonio.

Waymo’s Texas fleet remained fairly stable through the summer, gradually increasing from around 600 vehicles in June to over 700 by the end of August. Then came September, when the fleet experienced significant growth, driven by the arrival of new Ojai minivans, which now constitute about one-third of Waymo’s fleet in Texas.

Anticipate that portion to rise.

The Ojai robotaxi, outfitted with Waymo’s sixth-generation self-driving system, is designed to facilitate Waymo in achieving mass scalability. Its interior is constructed to endure significant usage, and it features an enhanced rider interface along with Google’s Gemini AI, serving as an in-car assistant for passengers.

Remove that technology, however, and the Ojai is simply a minivan produced by Zeekr, a brand that is part of China’s Geely Holding Group (which also owns Volvo). The Ojai is built upon Zeekr’s SEA-M platform, a shared vehicle framework intended for applications such as robotaxis and delivery vans. The basic Zeekr vehicles are transported to the U.S. without any Chinese connected-car technology installed. Upon arrival, they are sent to Waymo’s factory in Arizona, where they receive Waymo’s self-driving technology.

The Ojai is intended to reduce expenses and ultimately assist Waymo in reaching profitability. For the moment, though, tariffs are eating into any savings. Under the current U.S. trade regulations, vehicles made in China incur hefty import tariffs, increasing Waymo’s costs for every Ojai it imports.

Waymo seems prepared to bear that expense. MoffettNathanson, a New York-based research firm monitoring Ojai imports via detailed shipping data, indicated in its September analysis that Waymo is on track to import 5,100 of these vehicles into the U.S. by the end of the year.

Where will all these Ojai vehicles be deployed? Texas is certainly a key destination. However, Florida, where Waymo operates in three cities, along with emerging markets like Las Vegas, will likely receive a boost as well.

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Nexterity aims to automate the challenging, hazardous aspect of pipefitting.

Nexterity aims to automate the challenging, hazardous aspect of pipefitting.

Lindsey Elliott has a deep passion for bolts. During last year’s 13th annual Bolting Symposium, she mentioned that the highlight was engaging in Bolting Bingo with the numerous self-identified “torque enthusiasts” present.

Once an engineer and planner for ExxonMobil, Elliott has devoted years to contemplating improvements for the infrastructure used to transport oil, gas, and petrochemicals. Her focus became bolts, specifically those connecting pipe sections (known as “bolted flange joints”). These bolts necessitate arduous physical effort to adjust and are a primary cause of injuries among pipefitters. Similar to various trades, there exists a labor shortage in this field.

“Those individuals become really fatigued when asked to work 12-hour shifts for three consecutive months,” she shared with TechCrunch. “I’ve conversed with pipefitters across the United States and Canada, and I’ve consistently heard that North American pipefitting productivity is notoriously low.”

The remedy Elliott devised at her startup Nexterity, as one of the Startup Battlefield 200 chosen for TechCrunch Disrupt, is a remote-operated robot designed to manage this aspect of the task. This concept could significantly transform this specific blue-collar occupation if widely implemented, enhancing both worker safety and efficiency.

Imagine: more dork, less torque.

The robot consists of two primary components that encircle a pipe. Powered by batteries, it can glide along the pipe once attached and swiftly loosen and tighten four bolts simultaneously.

Elliott mentioned that Nexterity has created several distinct configurations of the robot to accommodate various standard pipe sizes, yet they are compact enough to fit in a Pelican case and be transported by a single worker. This portability allows for easy deployment to different job sites — a crucial aspect of Nexterity’s business model, treating the robot like rental construction equipment.

Elliott explained that she arrived at this specific design following discussions she has had over recent years — not only at the Bolting Symposium but also with members from the Pressure Vessels & Piping Division of the American Society of Mechanical Engineers.

“From interactions with the individuals, the torque enthusiasts, so to speak,” she shared, “I discovered that 80% of our pipes are between two to eight inches in diameter, known as NPS2 to NPS8. With that level of uniformity, we have an excellent candidate for automation.”

It’s a relatively simple concept, but Elliott believes it holds significant potential.

“Many would be surprised by how large this market is,” she remarked. “Every day, most of us don’t consider piping infrastructure, yet virtually every sector — including water, wastewater, treatment, food and beverage, mining, nuclear, and any form of green and sustainable manufacturing facility — employs the same type of piping.”

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Invite your co-founder, partner, or colleague and receive 50% off an additional TechCrunch Disrupt 2026 pass.

Invite your co-founder, partner, or colleague and receive 50% off an additional TechCrunch Disrupt 2026 pass.

We’re nearing the final weeks before TechCrunch Disrupt 2026 commences! To assist everyone in your network with acquiring new tech knowledge, uncovering upcoming tech, and forging impactful connections that drive progress, we’re offering a 50% discount on a second ticket for all ticket categories.

This BOGO deal is active until the Disrupt doors open on October 13 at 8 a.m. PT. Purchase one pass to Disrupt 2026 and receive 50% off a second ticket of the same type.

This is a limited time opportunity to bring someone along — and maximize your experience. Invite a colleague. A co-founder. A partner. This offer concludes when the doors to San Francisco’s Moscone West open on October 13 at 8 a.m. PT. After that, ticket prices will increase, resulting in higher costs for the same access. Secure your 50% savings on a second pass today.

You’ll gain more from Disrupt if you’re not alone

No single person can fully experience Disrupt alone. This conference is designed to welcome your co-founder, partner, colleague, or friend to share insights and connections being made.

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TechCrunch Disrupt Builders Stage
Image Credits:Slava Blazer Photography / Flickr (opens in a new window)

From concept to IPO, this is where startups discover their next steps

Disrupt unites 10,000 startup and VC leaders committed to navigating what it takes to build and scale right now. Disrupt is intended for you if you’re:

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The true value lies in connecting with individuals who are facing similar challenges and learning from those who have already navigated them. Check out the Disrupt events page to see what’s in store.

Who you bring is crucial — select the appropriate pass

This buy one, get one 50% off promotion is valid when you buy two tickets of the same type for Disrupt before October 13 at 8 a.m. PT, making it simple to involve someone from your team.

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Purchase one Investor pass and receive a second for 50% off — with potential savings of up to $450. Establish direct connections with founders, access tailored networking, and spend time where deal flow occurs. Bringing another investor or partner helps you contrast signals and act swiftly.

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Buy one Founder pass and get a second for 50% off — saving you $425. Engage with investors suited to your current stage, challenge your perceptions, and learn what’s effective from operators. Participating with a co-founder or colleague enables you to split and advance quickly.

TechCrunch Disrupt 2024 Braindate meeting with investor
Image Credits:Slava Blazer Photography

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TechCrunch Disrupt 2026, October 13-15

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PrismML introduces its compact LLMs to smart glasses powered by Qualcomm.

PrismML introduces its compact LLMs to smart glasses powered by Qualcomm.

The AI Lab PrismML — established by researchers from Caltech and guided by Ion Stoica of UC Berkeley — has developed a variant of its compact language models designed for smart glasses utilizing Qualcomm’s Snapdragon processors.

On Wednesday, during Qualcomm’s Snapdragon Summit, the chip manufacturer presented PrismML’s 1-bit Bonsai LLM, which can operate locally on AI smart glasses utilizing the Snapdragon AR1 Gen 1 Platform.

As previously noted by TechCrunch, PrismML’s notable achievement is its ability to significantly reduce the size of larger models (in this instance, by 4x), while still maintaining nearly all of their efficacy on conventional benchmarks. The version for smart glasses is a model with 2 billion parameters, optimized for vision and language, enabling users to inquire about their surroundings in real time.

Prism’s broader ambition is to develop open-weight AI that functions on devices and optimally utilizes the computational resources they already possess. The startup promotes this as an alternative to relying on the privacy commitments of proprietary AI labs and their continual demand for increased computing capabilities.

Launching a model for Qualcomm’s chip marks progress toward that aspiration. However, no smart glasses featuring PrismML have been disclosed as of yet.

Introducing Feather, the startup creating the ‘Android of robotics’ for developers.

Introducing Feather, the startup creating the ‘Android of robotics’ for developers.

One consensus among robotics entrepreneurs and investors is that the “ChatGPT moment,” where a versatile robot can effortlessly adjust to any setting, has not yet occurred. Perspectives differ on whether this significant advancement is imminent or still a decade away.

Feather Robotics, a humanoid-focused startup established last year, is creating a robot suitable for either scenario. In contrast to Tesla or Figure, which pursue the ambitious goal of creating both the physical structure and an underlying “brain” that isn’t universally available yet, Feather offers a toolkit for hardware and software that enables developers to address real-world challenges immediately.

“You can’t purchase a Tesla robot today and build on it,” Feather co-founder Hoa Mai shared with TechCrunch. “We recognized that this isn’t how most firms achieve success. Hardware companies like Nvidia or Apple began with a functional, deployable product and then gradually built up complexity.”

In 2025, after his previous humanoid enterprise was acquired by 1X, Mai (depicted above, left) collaborated with Parsa Bakhtiari (shown above, right), a former engineer from Tesla’s Model 3 team who previously reported directly to Elon Musk, to create what they envision could become the Android of robotics.

This concept was appealing to Gradient Ventures, who supported Feather at its founding, leading the startup’s earlier disclosed $7.6 million pre-seed financing round.

Since then, Feather has introduced a modular robotic system that enables developers to tailor the hardware for various applications, such as varying arm lengths. The startup has already initiated sales to clients, exceeding $1 million in revenue.

While Feather is not revealing its client list, it mentioned that its robots are functioning as chefs in eateries and tidying science laboratories. On the software front, the hardware is compatible with models from any top robotics AI developer, including Nvidia, Skild, or Physical Intelligence.

“We have been selling limited quantities of these robots, and now that we’ve addressed nearly all issues from the past year of field testing, we’re preparing for a major product launch,” Mai stated.

As per Darian Shirazi, general partner at Gradient, Feather faces no direct competition in the U.S. He categorizes the existing hardware robotics market into three segments: startups like Sunday creating domestic robots, major companies like Figure and Tesla pursuing general-use machines, and Feather, which he believes is the sole U.S. startup focusing on a modular humanoid platform.

Mai acknowledges that Feather drew inspiration from Chinese robotics firms like Unitree. However, with new foreign models restricted from entering the U.S. market, Feather is now distinctly situated as a domestic contender of its type.

Another advantage for Feather is its cost. The robot is priced at $30,000, approximately half of what Unitree’s H2 Edu costs.

Shirazi perceives that the market potential at this price point could be significant. “You would employ a worker for $50,000 to $60,000 annually, you’d need to train [them]. They would require HR. They would need a variety of support systems,” he noted. “You can now acquire a Feather robot to fulfill that role.”

Feather is also functioning with great efficiency, having utilized only a small portion of its pre-seed funding, as per Shirazi.

The startup’s major hope, of course, is that the future value in robotics will stem from an ecosystem surrounding the hardware.

“If we consider the current market for physical AI companies, it’s rather limited,” Mai remarked. “But if we contemplate the number of physical AI application firms that could emerge in five years, we anticipate it to be in the thousands.”

Feather aspires to be the platform that powers all of them.

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Oracle issues a force majeure notification regarding its Stargate data center in New Mexico.

Oracle issues a force majeure notification regarding its Stargate data center in New Mexico.

Oracle has issued a force majeure notification to the creator of Project Jupiter, a Stargate data center facility located in New Mexico, as first reported by Bloomberg on Thursday.

Force majeure provisions, often found in energy and commodities agreements, exempt a party from its contractual duties when unforeseen circumstances arise. According to sources from Bloomberg, Oracle is not looking to withdraw as the primary tenant of the campus. Rather, the notification would permit the company to postpone payments if the facility fails to meet its 2028 operational deadline.

This notification comes amid increasing scrutiny of AI data center development nationally, as developers face high costs to establish capacity for clients such as OpenAI.

Oracle asserts that it does not anticipate a delay. “Project Jupiter remains on our planned timeline,” Oracle stated in a message to CNBC. “We are fully dedicated to New Mexico and confident in our future direction.”

Blue Owl Capital, whose division received the notification, expressed in its own message to CNBC that “this notice does not alter the financial obligations associated with this multi-year initiative.”

Neither Oracle nor Blue Owl responded promptly to TechCrunch’s inquiries for remarks.

Nonetheless, the notification follows a series of challenges at the location, many related to its energy source. The campus, designed to support 2.45 gigawatts, is expected to operate using gas-powered fuel cells from Bloom Energy, making a steady gas supply crucial to its timeline.

An Energy Transfer pipeline meant to supply gas to the site has also been postponed by nearly six months, now set for February 1, 2027, due to regulatory setbacks in securing permits for the pipeline. In August, Bloomberg reported that the route of the pipeline was altered following those denials. Additionally, an air-quality permit for the fuel cell system intended to power the campus is still pending. The state’s environmental department has until November 23 to make a decision.

Project Jupiter is a key site within Stargate, the AI infrastructure venture Oracle, OpenAI, and SoftBank introduced with President Donald Trump early in his second term. The campus has faced opposition from local residents and environmental organizations, becoming a contentious issue leading up to the midterm elections. Oracle has countered with a public outreach effort within the state to win over the project’s detractors, as reported by Bloomberg.

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Meta’s Muse Charm resembles a Tamagotchi, yet it’s embracing a far more contemporary trend

Meta’s Muse Charm resembles a Tamagotchi, yet it’s embracing a far more contemporary trend

Is Meta’s recently revealed Muse Charm a fun gadget designed to make AI more accessible to common users, or will it just be another failure among the myriad of AI hardware devices that flopped, like the Ai Pin, Rabbit, or Friend pendant? So far, the feedback has been varied. Nevertheless, what the Charm represents is very much in line with current trends.

Whether one likes it or not, the design could attract Gen Z users who, in this post-Labubu phase, have shown interest in a variety of dangling accessories attached to keychains and bags. This shift is part of a wider kitschy, retro-influenced movement in their style choices regarding fashion and technology.

Gen Z has already established a market for dangling items, from lip glosses to hand sanitizers to sun protection and fragrances, all transformed into bag charms, mainly aimed at women.

Hailey Bieber’s trending Rhode lip case, which attached lip gloss to a phone case, significantly influenced the notion that beauty items could also serve as fashion accessories, alongside other beauty-themed bag charms. (The brand recorded $212 million in annual net sales from a lineup of around 10 products, as Vogue reported last year when the company announced its billion-dollar sale to Elf Beauty.)

Additionally, the Labubu phenomenon led to the surge in sales of the so-ugly-it’s-cute fuzzy monster bag charm, pushing Pop Mart’s (the Chinese brand behind the product) revenue to $1.8 billion in 2024, which is a 7x increase from 2019. Even though the Labubu’s popularity has since waned, the notion of decorative bag charms remains strong. One research firm projects the global bag charm market will surpass $1 billion by 2030.

designer art toy Labubu attached to a shopper's handbag at the Pop Mart store in Siam Square in Bangkok. (
Image Credits:LILLIAN SUWANRUMPHA / Contributor / Getty Images

Currently, bag charms may take the form of characters, embellished beauty items, or other fanciful creations, such as Coach’s sought-after cherry charms, a top choice among Gen Z. Their popularity lies in the fact that they allow for personal expression, similar to how people have long done through their fashion selections, cosmetics, and adornments.

In a similar vein, Meta’s Muse is a customizable figure; you create your own avatar, which makes the AI agent a representation of yourself as well.

Moreover, as many have observed, the Muse Charm’s design brings to mind a Tamagotchi, the portable digital pet that became a significant toy craze in the late 90s and again in the mid-2000s.

However, the Tamagotchi is not the most recent example. The Muse Charm appears to be an adaptation of what some younger individuals are already doing with their Apple Watch. Frequently intended as a method to repurpose an older gadget, the idea of the Apple Watch keychain or charm is gaining traction, spurred on by TikTok videos showcasing various ways to utilize the watch when it’s not worn on the wrist.

On platforms like Amazon and Walmart, as well as marketplaces like eBay and Etsy, thousands of Apple Watch keychains, bands, pendants, lanyards, clips, and bag charm cases are now available in nearly every imaginable style. Unsurprisingly, these keychain watches are often embraced by younger women primarily as fashion pieces, rather than merely technological devices.

This scenario intertwines with the wider retro-tech movement, which has witnessed the resurgence of older technologies such as digital cameras, flip phones, iPods, CDs, cassette tapes, home phones, and wired headphones.

This shift in technology comes at a time when young individuals express that the addictive, algorithm-dominated feeds and the “soulless” nature of tech make them feel increasingly disconnected, which has also contributed to the trend of seeking tactile technology. (One startup, Clicks, is even reviving the physical phone keyboard in a BlackBerry-alike device, for example.)

For Gen Z, these tangible items help them feel more connected to the technology they engage with and provide a sense of agency in a realm where technology has become so deeply woven into daily life that using it feels more like an obligation than a choice.

Young women have once again been leading this movement, with some even creating their own portable, mini computers, referred to as “cyberdecks,” which they fit into clamshell bags or specialty cases and adorn with gems, flowers, stickers, pearls, and other elements to give them a more personalized touch.

shell purse with keyboard and screen
Image Credits:CC / Bimbo Tech (opens in a new window)

This brings us back to the Muse Charm. While it’s evidently crafted with the tech-as-fashion accessory trend in mind, its success is not guaranteed.

Meta has significantly undermined consumer trust over the years, perhaps to an extent that full recovery may be impossible.

Image Credits:Meta

For instance, the tech behemoth had to resolve issues with the FTC regarding allegations of misleading consumers by making their private information public without consent, and has faced penalties from the FTC for numerous privacy infractions. In 2023, the FTC accused Meta of breaching a privacy order established after the 2019 settlement. It has repeatedly appeared before Congress due to its impact on minors, has either lost or settled several lawsuits regarding similar issues, and has faced numerous whistleblower revelations of its misdeeds.

Such reckless privacy practices may ultimately result in Meta failing to become the preferred consumer AI… unless, of course, consumers conclude that the “known devil” is preferable to the one that remains unfamiliar. (Especially when the alternative warns that AI could endanger humanity.)

Meta’s ultimate aim is, after all, targeted and personalized advertisements. If accessing free AI comes at the cost of privacy — Meta intends to make money from Muse by imposing a nominal fee on transactions — consumers might be open to taking the risk.

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