On Tuesday, Snapchat revealed it is launching “AI Sponsored Snaps,” enabling users to engage directly with the AI representatives of brands. Sponsored Snaps are the advertisements positioned within the app’s main Chat section. Previously, users were unable to interact with these advertisements, but with the introduction of AI Sponsored Ads, they will now have the capability to ask questions and receive suggestions.

Naturally, not everyone may appreciate AI-sponsored ads, as they bring AI into yet another aspect of the Snapchat platform. Moreover, there are those not enthusiastic about more sophisticated advertising techniques.

Nonetheless, Snapchat stated in a blog post that its “community isn’t just receptive to AI in discussions, they’re already welcoming it,” considering that over 500 million users have communicated with its AI chatbot since its debut in 2023.

“Conversation is becoming the most coveted space in advertising,” stated Ajit Mohan, Chief Business Officer at Snap, in the blog post. “AI is hastening that transformation, converting chat into the venue where consumers discover products, pose queries, and make decisions in real-time. The genuine opportunity isn’t merely placing ads in those spaces; it’s crafting formats that feel intrinsic to the way people already converse.”

For brands, the new AI Sponsored Snaps provide access to Snapchat’s almost one billion monthly active users. They can introduce their own AI representatives on the platform to enhance engagement and drive sales.

Snapchat claims that the new format builds on the success of Sponsored Snaps, which already achieve 22% more conversions at nearly 20% lower cost per action. With the new format, they can interact with users through personalized, AI-driven conversations precisely where they are already chatting.

The company asserts that 85% of users are actively engaging within the Chat feed, having sent over 950 billion chats in Q1 2026 alone. Additionally, 57% of teenage Snapchat users message others on a daily basis, with 4 in 10 doing so multiple times each day.