YouTube is experimenting with a search function driven by AI that presents curated responses

YouTube is experimenting with a search function driven by AI that presents curated responses

Individuals frequently look for recipes and travel itineraries on YouTube to locate videos pertinent to their inquiries. Now, the video platform is set to launch a new tool designed to meet those users’ demands with the rollout of an AI-driven interactive search feature that provides step-by-step outcomes alongside a blend of text and video.

With the new “Ask YouTube” feature, users can pose queries such as “organize a 3-day road trip from San Francisco to Santa Barbara” and receive step-by-step responses, which will include a mix of text, brief videos, and longer clips rather than solely video results. The company asserts it will display videos and pertinent video snippets with titles and channel information to aid users in discovering new creators.

Image Credits: YouTubeImage Credits:YouTube

Additionally, users can ask follow-up questions like “Where can I find good coffee?” and receive recommendations in a similar format.

This feature is accessible to Premium members in the U.S. who are 18 years or older. (Those interested will need to join this experiment via the provided URL.) Google has mentioned that it is working on making this feature available for non-Premium users as well.

Image Credits:YouTube

Google has been advancing its AI mode-styled search across various platforms beyond YouTube. Last year, the company revealed AI mode, allowing users to ask multi-part inquiries and follow-up questions. This year, it introduced side-by-side web browsing and product price inquiry features for AI mode. The company also launched Gemini’s Canvas feature last month to organize projects within AI mode.

With this new feature trial on YouTube, Google could later investigate the possibility of showcasing different types of videos and incorporating sponsored placements.

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