During its yearly Roblox Developer Conference (RDC), the organization behind the well-known gaming platform unveiled a variety of new features, which include enhanced game-creation instruments, improved NPC (non-player character) functionalities, and the capability to make games accessible across various platforms, including the web. Additionally, the firm is introducing a specialized Roblox Card and Roblox Wallet for creators.
Furthermore, Roblox is broadening the rollout of its generative AI game creation. Initially revealed in July, this feature, termed “Build,” empowers Roblox users to develop games using natural language prompts. It was first limited to New Zealand but is now being extended to Serbia and Singapore. Build will also offer desktop access for larger screen creations, a fresh asset library, and iterative controls. A new prompt-based scene-generation capability will be introduced later this year, applicable to Roblox Studio.
The gaming platform is ensuring that all the newly designed games can be played in various locations. The company stated that creators will soon have the option to launch their games as standalone apps on mobile devices, PCs, and consoles, utilizing Roblox as the game engine. By the end of the year, players will be able to join a game directly in their browser through a link.
These announcements suggest that Roblox is now concentrating not just on attracting users to the platform, but also on amplifying the exposure of what developers create, while facilitating the building process to be easier and more accessible.
Alongside the new creation tools, the company plans to enhance NPC functionalities, including the ability for them to playtest games, later this year. Additionally, creators will have the option to integrate an offline mode in their games, enabling gameplay in areas with poor network connectivity.
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Moreover, players will benefit from a new Friends chat tab that follows them throughout the game, featuring voice typing capabilities.
At the same time, an enhanced discovery algorithm will recommend shorter-format games to younger audiences and longer playtime games to older players.
Through its game engine, Roblox is also introducing the possibility of creating 2D games with an orthographic camera, animated image containers, and direct sprite-sheet import for animations. It also mentioned that, within its Moments vertical feed, players will soon be able to click on any avatar in a clip to purchase items.

Roblox reported that since 2013, game developers have accrued over $5 billion on the platform, with earnings for the past year totaling $1.7 billion. The company is now introducing financial products to provide creators with diverse tools for managing their income.
The first offering is a Roblox Wallet where creators can receive payments in real currency by the end of each business day. Additionally, users may transfer their funds to other bank accounts. The company is collaborating with Airwallex to offer wallet services to U.S. users aged 18 and above, with future global expansion plans.
The gaming service also hinted at a Roblox Card, set to launch next year, allowing users to spend their earnings at locations that accept the card.
Roblox aims to increase engagement time both on its platform and off. The founder and CEO, David Baszucki, stated that in the previous quarter, players collectively spent over 29 billion hours across 180 countries.
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